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I just found this great article from Search Engine Land. They explain 4 common mistakes when launching a new website. A great read.
Mistake #1: You added Flash-based or unoptimized images
Mistake #2: You neglected to migrate important content
Mistake #3: You blocked search engines from crawling your site
#4: You didn’t prioritize mobile-friendliness
Check out the full article here: Search Engine Land
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