Ever wonder how to target your local market? I found this great article by Marketingland that says:
Local is a lot of work. Finding target customers on a national scale means you can zero in on a demographic. But finding target customers with a regional restriction means you’re crossing demographic with location, and targeting needs to be on point.Automating local listings and AdWords campaigns is a step in the right direction, but what about the types of campaigns that can’t be robotized? How does a brand get personal from 2,000 miles away?This post will offer four campaign ideas that optimize local marketing efforts for target customers, in target cities.
For some good how to’s, read the entire article at Marketingland on 4 digital marketing tactics for local reach.