We all want a responsive list. It would be great if every time you sent out an email to your peeps that they all did/bought what you suggested, right?
I found a great post Lynette Chandler wrote for SmallBusinessBranding.com that helps to turn your list into supportive customers.
Lynette suggests that:
Here are 29 simple steps you can start doing immediately to cultivate a more responsive list by creating a deeper relationship with your subscribers.
Some of her key points include:
- Work (hard) on your subject lines. Test, and tweak them regularly.
- Keep things short and to the point. This applies to both subject line and the email copy itself.
- Given the above two points, it’s a good idea to learn more about good copywriting.
- As much as possible, reach out, invite, include. Make people feel special. Listen to their concerns.
Go check out Lynette’s detailed list at Small Business Branding