5 Top Instagram Hacks You Probably Don’t Know

By Bo Johnson / March 23, 2018
top Instagram hacks

Top Instagram Haks

What are your top Instagram Hacks?  I’d love to know.

I’ll admit that Instagram is not my first choice for social media – but it is on my list to get more active on it.  But hey, you can’t do everything.

Today, I found a great video over at Mashable  that discusses top instagram hacks – or pro tips, as they called it.  Here’s the video:

Here are the highlights of their rollout.

5 Top Instagram Hacks:

  1. Swipe to find all your dm’s.
  2. How to change your activity status.
  3. How to unsend messages.
  4. Change the color of text into a rainbow gradient.
  5. How to mute people’s stories.

And here’s the 2  bonus tips:

  • Hide stories from specific people.
  • Turn on post notifications.

You can check out the details for these hacks in the video.  It’s under 5 minutes long.

If you’d like some Facebook hacks, click on the link below



Do You Have a Business or a Hobby?


Hobby-or-a-BusinessSo, do you consider your online business a real business or a hobby?  Are you sure?  Online business owners – and even coaches – can easily “open their doors for business” without a firm business plan in place. Some may test the waters to see if they attract any clients and some start out doing this online work as a side gig while working their full time job.

A hobby traditionally is an activity that brings you pleasure that you do in your spare time. A business, on the other hand, provides a service or products to clients, has regular business hours, and strives to make a profit.

5 Questions To Determine If You Have A Business Or A Hobby:

  1. Do you have consistent business hours or are you working sporadic hours as your family or full time job allows?
  2. Do you make the most of your business hours or work time, working as efficiently as possible, or do you get distracted with social media or other behind-the-scenes tasks?
  3. Do you have a business plan, even for one year, which includes expected profits?
  4. Do you make opportunities happen or do you wait for them to come to you?
  5. Do you withdraw every penny from your account after clients pay or do you give yourself a pay structure and reinvest some of your profits into software, training, or other business expenses?

You should have an idea now about if your business is truly a business.

You May Need To Hire a Coach

Not everyone needs a business degree to start a business; sometimes a unique product idea or a strong desire to offer services is enough to get started. However, hiring a coach is necessary to set up your company to grow and generate profits. You don’t know what you don’t know and without a good coach, you will make many trial and error mistakes, some of which could cost you substantial money. Instead of closing your eyes and hoping for the best, a coach will help you create a plan that will take you to the level you wish to achieve.

A coach also serves as your accountability partner, someone who wants to hear from you about your progress and who will call you out when you don’t do as you promised. Often knowing someone is expecting results is enough to spur people into action because they don’t want to let down the coach.

So, if you’re ready to turn your hobby into a true business, you want to know your next business step, you need help making a few key decisions – contact me to set up a complimentary 20 minute strategy call.

Stop the overwhelm.

Set up your call today.

Yes, I’m Ready For Some Clarity!


4 Top Tips for Email Marketing!

I found a really interesting article on tips for email marketing this week. Check out the image below provided by SUMO to see how the email providers stack up.  Wow!  I’ve used MailChimp for a few clients before, but haven’t used it myself.

4 top tips for email marketing

Here’s the short version of the 4 Top Tips For Email Marketing:

  1. Send welcome emails.  Really important.  If you don’t do it, start now.  Really.
  2. Double opt-ins are necessary to keep your subscriber list clean.  If someone can’t confirm their subscription, they’re not that interested, and you don’t really want them on your list.
  3. Speed is important.  Make sure your welcome email goes out super fast – while your customer is still focused and interested.
  4. Make it stupid simple to opt-in on your site.  Don’t hide your opt-in at the bottom of your page; make sure you have clear instructions on what to do to opt-in.

There you have it – the short version, at least.  Sumo goes into great length on each point.  This post is definitely worth a read.  Click here to check it out at Sumo.

Oh, I’d love to hear your comments after you read this.  What email provider are you using – and why?



Top 10 Facebook Mistakes When Growing Your Audience

By Bo Johnson / March 13, 2018

top-10-facebook-mistakes-to-avoidIf you are serious about growing your audience on Facebook, DON’T make these top 10 Facebook mistakes –  OR correct yourself if you’re making them now. No matter what you’re doing today on social media, you can improve it and make it work for you so that you can grow your audience, increase your subscription rate and make more sales.

Top 10 Facebook Mistakes To Avoid:

  • Sharing Irrelevant Content – When you decide to post something on Facebook, you need to ensure that anything you share fits with your audience. If you share things that they don’t care about, you’ll change the relationship you have with your followers and maybe even lose some. For example, if you have a food related business, but you then share something about marketing instead, it won’t make sense to your audience at all. They are expecting food related content, not business related content.
  •  Too Many Hashtags – While hashtags are popular on Instagram and across social networks, using too many is distracting and doesn’t help at all. Don’t use them in every single Facebook post, or just because you think you should. Use hashtags when they’re relevant to help your audience discover useful information.
  •  Not Answering Questions Quickly – On Facebook, when you post content, eventually someone is going to start asking questions or interacting with you. It’s imperative that you answer them and respond in a reasonable amount of time. This builds trust and makes you seem more approachable. Plus, it helps establish you as the expert.
  •  Not Responding to Criticism Correctly – As a public figure, and a business in the public eye, eventually you’re going to have to answer to criticism. This is normal and if you look at it right it’s also an opportunity. Your audience is always watching you to see how you handle things. If you can handle critique well, it’s just going to make your audience love you even more.
  •  Not Using Content Strategically – When you’re using Facebook for business every bit of content you put up for public consumption needs to have a reason for being. It needs to be to build your audience, to attract new people, to engage your members, to get subscribers, to make sales or some other goal. If you share content without a reason, you’re making a huge mistake – don’t waste your time, or anybody else’s.
  •  Forgetting Your Target Audience – As with all types of marketing, your audience is the first thing you need to consider anytime you do anything, including posting on Facebook. Ask yourself, is this something your audience wants or needs? Is this something your audience will get something out of? Does this event or update provide value to your audience?
  •  Being Offensive – Even if you have a sence of humor for off colored jokes, or information, this is something you need to be very careful about when it comes to business. If you think for one moment something is likely offensive don’t do it. It only takes one mistake to ruin everything when it comes to offending people. Knowing your audience well can help prevent problems.
  •  Not Developing a Facebook Strategy – Overall you need a plan of action for your Facebook marketing. You’ll need a good mixture of different types of content including live events to help your audience make the choices you believe are right for them.
  •   Not Keeping Personal & Business Separate – This can be hard to do sometimes on Facebook due to the fact that you have to have your personal page connected to your business pages. But, the more you can keep things separate the better it will be for your business. Plus, Facebook doesn’t like it if you do business on your personal page.
  • Not Making a Good First Impression – Everything comes down to first impressions in life. From a Facebook post, to a Facebook live event, to all the content you choose to share. The tricky part is that each individual comes into your Facebook social media from different entry points, so you never know what they see first. That’s why you have to ensure that every single update you share is relevant and meant for your audience.

Don’t worry if you’re making these mistakes now. Just correct yourself. The greatest thing about social media marketing and Facebook is that you can learn and do better.

If you want to really crank up your Facebook learning curve, check out this great Facebook training, called Facebook Success Secrets.  You’ll finally learn the secrets and understand how to create Facebook posts that get shared.

Click here to check it out today!  FACEBOOK SUCCESS SECRETS!

Facebook Success Secrets


YouTube Basics – How To Make A YouTube Channel

how to make a youtube channel

how to make a youtube channelWith videos becoming such a strong marketing tool, learning how to make a YouTube channel is a great start to your video marketing program.  Whether you want to make your own videos, or just collect and subscribe to existing channels, you’ll need an organized place to store them.

I’ve done a short and basic video that shows you how to make a YouTube channel, which covers:

  • the YouTube home page
  • profile and notifications
  • settings (including privacy and playback settings)
  • menu tab
  • how to find trends
  • history
  • watch later
  • library
  • playlists
  • browse channels
  • managing subscriptions
  • and more

If you’re ready to finally get YouTube smart – and you should be, check out this intro video.  You’ll be able to further define your brand and set yourself apart from the crowd with your own Channel and videos.


Grab it now – stop letting social media be a time suck!

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