It’s not enough to Pin; Pinterest engagement is crucial if you want to add traction and solid results in sales conversions for your business.
While it can be a fun and successful way to get people interested in your product it’s important to pin with purpose if you hope to gain the most return on your time. There are definitely some things you should know when it comes to efficient marketing practices on this platform.
Learn to drive Pinterest engagement with these strategies if you want to create pins that users will love to share.
Make Your Images Stand Out
You probably know that visually attractive images are part of a successful Pinterest marketing strategy. You want to give people reason to take a second look at your content and to click on it.
Be sure to take great product photos or use stock photos sized for Pinterest. There are so many good stock photo sites out there, such as DepositPhotos, or a new kid on the block that I’ve been using recently – Pixistock. It’s a good start to your pin creation, which can then go to Canva or PicMonkey, Moonpixlar, Snappa, or any other good editing site.
You could also hire a social graphics designer, maybe from Fiverr, that is well-versed in design principles to create your pins. You should also know that pins that are long in dimension tend to get more repins than others, although that may be changing, as Pinterest has recently started liking square pins. Currently Pinterest prefers 600X600 for square pins and 600X900 for vertical pins, or 2:3 proportions (one and a half times taller than wide). Infographics work well in the vertical format.
Use Rich Pins
Rich Pins are incredibly useful for businesses because they benefit users by providing all the information they need directly on the pin. You NEED Rich Pins for your Business Board!
There is a setup process involved in order to apply for Rich Pins, but it’s fairly painless. Your webmaster can surely help if necessary, but hey, I figured it out – so you probably can as well.
There are four types to choose from:
Product Pins are geared toward the shopper who wants to have a seamless buying experience. They have information on where to buy the product, its current availability and real-time price.
Recipe Pins are a serious cook’s dream because they can find a list of ingredients, serving sizes and cook times directly on the pin in order to make a decision about a particular recipe’s usefulness.
Article pins have a headline with a description of the story all in one place, with no need to click over to an article only to find it’s not at all what was expected.
App pins include an install button, increasing the likelihood that users will download your app due to its ease of use.
Repin from Others
It can never be re-stated enough how important it is to give back when using social media. So be sure you’re repinning valuable and relevant stuff from other users.
To get started, just type a term related to your brand into the search bar. Look for pins that are attractive to the eye and come from active accounts. You want to associate yourself with other pinners who are consistent in their use of Pinterest and who take time to produce quality content.
Choose a pin, save it and add it to one of your boards. If you’re using Tailwind, which I highly recommend, you can que them there – they even have looping!
Create More Than One Brand-Relevant Board
To make it easier for your followers to find what they’re interested in and to navigate your boards, you’ll want to arrange them in a well-categorized, efficient manner. You also want to avoid having just one board that contains all of your brand’s pins.
Feel free to scatter them about multiple boards to increase the chances of your material being seen. Use simple phrasing for your board titles and include words most associated with your brand – your keywords. Remember to add a good image to each board, as well as a good description. Take some time to set up your boards right the first time; it’ll save a lot of time later.
Also make sure your top board is your business name. This is where you’ll pin your own pins from your blog, as well as pinning them in their relevant board(s).
It’s always good to recognize those who have interacted with your brand. For those who’ve pinned your posts, you can add a comment to the pin along with their username to be sure they see your note. You can also send a direct message. Be sure to do this in a way that is not spammy, but genuinely helpful or appreciative. Not many pinners do this, so you’ll stand out among the crowd.
Send a short message to thank customers for making a purchase or to offer pinners a unique discount code for something expressed an interest in through pinning it to their board.
Brand Your Boards
Your Pinterest boards can be customized just as other sites can. Use your brand’s color scheme whenever possible and choose pins that have a similar visual appeal to your overall brand image.
One fairly easy, yet effective way, to pull your boards together with a cohesive look is to create cover images for each. Enlist a graphic designer or someone on your team to create an image that is 217 x 147 pixels in dimension. Use your colors, fonts or other identifying traits to title each board. Then go to the settings for your boards and add the newly created graphic as the cover of each designated board.
These strategies will have you well on your way toward increasing your Pinterest engagement in no time. There are a number of other tricks of the trade you can implement, but these are enough to make a difference without overwhelming you.
Have fun with the process and enjoy the social interaction with your new followers.
I didn’t even realize app pins were a thing! 😮 I have an app for iOS and Android from a website, so I’ll have to check that out a bit closer.