Trying to keep up with social media can end up chewing up all your time and going down a black, endless hole with no visible results.
What to do? How to measure results?
I just read an interesting take on creating a social media strategy over at Big Brand System, who says:
A seriously simple yet powerful way to create a social media strategy that gives you traffic and sales while helping you create content, connect with audiences, and create a community that loves what you do.
They implement the CAKE system. C is for customer, but I’m not telling it all to you. And yes, Starbucks is very good at it.
Read the entire post over at Big Brand System